It’s easy to despair about the cloud computing industry and its seemingly endless navel-gazing. It often seems that the cloud crowd is more interested in internecine warfare than actually helping customers realize the benefits of this emerging platform. The prime example of this tech narcissism is the ongoing industry slugfest regarding private/public/hybrid cloud and what the “right” solution is.
Out in the real world of enterprise IT, however, organizations are adopting cloud computing with enthusiasm, which was displayed in full force at London’s Cloud World Forum in June. One of the strengths of this conference is how it’s able to entice end users to present case studies of their actual experience; this is a refreshing change from other cloud events that seem to serve primarily as opportunities for vendor marketing departments to pitch their products.